NOAH RELEASED THEIR CAPSULE COLLECTION WITH TUFF GONG IN SEPTEMBER 2018, FOLLOWING THE STUSSY RELEASE.
TUFF GONG IS A RECORD LABEL, STUDIO AND DISTRIBUTION COMPANY LOCATED IN KINGSTON, JAMAICA. FOUNDED BY BOB MARLEY IN 1965, THE NAME COMES FROM MARLEY’S OWN NICKNAME, WHICH HE EARNED AS A TEENAGER GROWING UP IN TRENCHTOWN FOR HIS TOUGH ATTITUDE.
BOB MARLEY AND TUFF GONG WERE AT THE CENTER OF THE JAMAICAN MUSIC SCENE’S DISTINCT ORGANIC STYLE. THIS 11- PIECE COLLECTION SHOWS OFF THAT STYLE.
NOAH WAS GIVEN PERMISSION TO ACCESS TUFF GONG LOGOS IN ORDER TO CREATE THIS CAPSULE COLLECTION. ENCOMPASSING TEES AND HOODIES, THE NOAH X TUFF GONG COLLECTION’S UNDERSTATED COLORS PLACED FULL WEIGHT ON THE COLLABORATIVE GRAPHICS, WHICH BLEND NOAH’S RECOGNIZABLE LOGO WITH AN ASSORTMENT OF TUFF GONG BRANDING. A RINGER T-SHIRT HIGHLIGHTS A RANGE OF COLORFUL TUFF GONG PRINTS, WHILE A WHITE HOODIE SPORTS THE RETRO TUFF GONG GRAPHIC SEEN ON CLASSIC MARLEY ALBUMS SUCH AS “KAYA.” BLACK-AND-WHITE SHIRTS BOAST THE MOST STRAIGHTFORWARD DETAILING, ARRANGING “NOAH” DIRECTLY ABOVE THE STAR LOGO, SHOWCASING HANDS GRASPING ONE ANOTHER.
THE COLLECTION, RETAILING FROM $32 - $158, SOLD AT NOAH’S NYC STORE, NOAH CLUBHOUSE TOKYO AND DOVER STREET MARKET LONDON, AND ONLINE AT NOAHNY.COM.