THE PARIS-BASED TRENDY-CASUAL BRAND SANDRO—WHICH HAS A LONG HISTORY OF MINING THE MUSIC WORLD FOR ITS CAPSULE COLLECTIONS‚—LICENSED THE NAME AND LIKENESS OF REGGAE LEGEND BOB MARLEY FOR A QUARTET OF SPRING AND SUMMER 2018 MEN’S PIECES. THE EXCLUSIVE FOUR-PIECE CELEBRATED THE INTERNATIONAL CULTURAL ICON WITH A RED, GOLD AND GREEN T-SHIRT PRINTED WITH MARLEY’S NAME AND FACE; A BLACK T-SHIRT WITH BOB MARLEY ENCIRCLED BY THE TUFF GONG SEAL; AND A WHITE LINEN T-SHIRT WITH GRAPHICS INSPIRED BY HIS ICONIC 1977 EXODUS ALBUM; AND A BLACK HOODIE WITH THE TUFF GONG LOGO PRINTED ACROSS THE CHEST AND BACK.
THE CAPSULE COLLECTION LAUNCHED MARCH 2018 WITH AN IN-STORE EVENT IN SANDRO’S BROOKLYN LOCATION, WHICH INCLUDED A LIVE PERFORMANCE BY ZURI MARLEY AND FOOD FROM TRENDY JAMAICAN EATERY MISS LILY’S. IT WAS AVAILABLE ONLINE AS WELL AS IN THE BRAND’S BRICKS-AND-MORTAR BOUTIQUES AND AT THE UK RETAILER SELFRIDGES.